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Fonts style5/11/2023 ![]() Increasing your letter spacing will help your type breathe, while decreasing it will tighten your type. This can be increased or decreased manually in Canva. Letter spacing, also known as tracking, is just that - the space between letters in words. Nike use this technique effectively on its Facebook page to create emphasis for its banner image and call-to-action style graphics. However, for small amounts of text - especially your title or subtitle, all caps (capital letters for every letter in the word), can be very effective for a strong, modern look. When starting out in design, most people opt to always use sentence case. The eye is naturally drawn to large or dominant elements, so choose the largest font size for your title, followed by your subtitle, then your body text. Using different font sizes in your designs will help create hierarchy - the order in which text is read. Avoid using elaborate script fonts or uppercase text in large bodies of text as it forces strain on the reader’s eye and makes the overall text much harder to read. It’s important to ensure that your font is readable, especially if you’re using it for longer bodies of text (like in presentations, pitch decks, and infographics). Keep in mind that a font should embody the character and spirit of your brand, as demonstrated in these examples. See how Benefit Cosmetics use a feminine script font on their Facebook graphic, compared to Lynx’s more masculine geometric font? Selecting the right font for your design or brand should be done carefully and thoughtfully. ![]() In the second example it’s center aligned. In both of these examples the text has been positioned to suit the background image spacing - which is an important factor in determining how to place your text.ģ) Match the font style to your brand's character. In the first example above, a cover image for a blog article, the text is left aligned. ![]() Lululemon Athletica has demonstrated two different options on their Facebook page. Generally the choice is between: left alignment, center alignment, and right alignment. When you are placing your text in your designs, ensure all of the text boxes have the same alignment. You’ll be able to have a lot more fun as it'll be easier to experiment with fonts, sizes, and colors.Ģ) Think about the positioning and alignment of your fonts. Instead, try splitting your text out into separate text boxes. However, uniform fonts and spacing certainly doesn’t capture a viewer's attention. When people are first starting out in design, they often use one text box on their page that has the same font and spacing throughout. 1) Break your text up into separate text boxes. Below are my 10 favorite font tips. These skills are all actionable - so it'll be easy to try them in your next social media or marketing campaign. If you're not familiar with the basics of choosing and tweaking fonts to enhance a design, keep on reading. But the good thing about fonts is that a little bit of knowledge goes a long way. With so many choices, choosing the "right" one can feel overwhelming. Most people often forget that typography plays a crucial role in the success of a new design. ![]() When you think of all the things that make up a good design, what elements come to mind? Color? Layout? Photography?
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